Need a few tips on how to reach Latinas? Elle Morris, who leads Elmwood’s domestic growth strategies as president of the Americas, explains how to break the stereotypes to make sure your marketing efforts are reaching this powerful demographic in Beauty Packaging’s Expert’s VIew, How to Connect To the Powerful Latina-driven Market.

Here’s why – The U.S population of Hispanics and Latinos is expected to grow to over 102 million by 2015, from over 55 million as of July 2014.